Books by Jack J. Phillips, Ph.D.
Show the Value of What You Do
ROI in Marketing
Get your bottom-line results where you want them by putting your marketing campaigns and initiatives to powerful new use
Marketing is all about understanding and serving your customers’ needs―but how do you know that your events, campaigns, and communication initiatives are working at top effectiveness? And how can you determine whether your marketing investments are reaping real rewards? ROI (Return on Investment) is a performance measure used to evaluate the efficiency of all types of investments, and in this powerful guide, the team at the ROI Institute offer you a proven method for understanding your own marketing benchmarks as never before.
Proving the Value of Soft Skills
As organizations rise to meet the challenges of technological innovation, globalization, changing customer needs and perspectives, demographic shifts, and new work arrangements, their mastery of soft skills will likely be the defining difference between thriving and merely surviving. Yet few executives champion the expenditure of resources to develop these critical skills. Why is that and what can be done to change this thinking?