Prove your effectiveness to anyone—and achieve professional success—by adapting the same ROI methods and metrics that leading companies use. In an era of evidence-based inquiry, people need to be able to measure their success. In their new book, Patti Phillips and Jack Phillips aim to help readers see the value of their work and then share it with others.
Get your bottom-line results where you want them by putting your marketing campaigns and initiatives to powerful new use
Marketing is all about understanding and serving your customers’ needs―but how do you know that your events, campaigns, and communication initiatives are working at top effectiveness? And how can you determine whether your marketing investments are reaping real rewards? ROI (Return on Investment) is a performance measure used to evaluate the efficiency of all types of investments, and in this powerful guide, the team at the ROI Institute offer you a proven method for understanding your own marketing benchmarks as never before.